Internet is abuzz with Prometheus talk. Hardcore Alien and Ridley's fans have been eagerly waiting for years but for other film fans it started out with Prometheus Panel in Comic-Con International when it showcased its first footage. Since then there is no stopping. Studios have spent millions on the marketing and it cetainly is paying off.
Premise:
We all know it by now. A group of scientists embark on a journey on a spaceship called "Prometheus", to investigate other life forms beyond our planet. What they discover is far more than what they expected and it's certainly not a good thing. Earth's future is in jeopardy and the struggle to save humanity begins. We see very familiar situations in many mainstream films where one man or a group of them have to save the earth from the impending doom. But difference here is ofcourse it's Ridley Scott. He pioneered this Alien world and is finally back to reinvent it. There are only a handful of people who know how to properly spend the multimillion budget. Ridley is among that rare breed. Alien and Blade Runner pretty much re-invented the sci-fi genre.
Among the cast is a very brilliant and a rising hollywood star Nomi Rapace accompanied by Michael Fassbender, Idris Elba, Charlize Theron and Guy Pearce among others. Such strong lead pretty much secures the performances section. Cinematographer is Dariusz Wolski whose work involves "Pirates of the Carribbean" franchise and "Alice in Wonderland" among many others.
Preview:
If one thing this film has already proved before its premiere is how to market properly. It's just genius. It's not about the money they have spent but it's the conception of these unique ideas to impress this goldfish memory crowd. Traditional teasers and trailers aside. This film has gone beyond that. It has created this fog of mystery and intrigue around it. Lately every film trailer seems more of a summary than a teaser. Everything is summed up in 2 minutes and you don't need to see the film after that. Prometheus has introduced it's characters and story with enough exposure to leave everyone curious. All three main mediums i.e. Internet, TV, Newspapers are used. Official trailers can be seen here and here. Below is the scan of Total Magazine preview of the film. Rest can be read here.
Michael Fassbender plays an android who is beyond ordinary machine and acquires the emotions of human being. It's called "David 8" who is teased thoroughly throughout all the trailers but recently has begun it's own marketing rounds. This is seemingly the 8th generation of android and better than ever. It has "Unlimited Memory" and "3D Kinematics Guidance Center" and many others. Check out the official page to know more about its 'Specifications'. David is introduced as an independent product manufactured by Weyland Inc. Below is the viral video wishing happy birthday to David.
Another remarkable video which went viral was TED talk of Peter Weyland. Peter Wayland, the owner of Weyland Inc. is seen addressing the crowd in 2023 and shares his ambitious plans to change the world. His line " We are the Gods now" is particularly striking. The great thing about this video is that TED is an actual non profit organisation. Before implementing this idea Prometheus productions actually discussed with TED how the conferences would look like in 2023. Thus lending a realistic and surreal touch to it.
Weyland Industries has it's own website which proudly showcases it's two projects namely Prometheus and David 8. You can check out the website here. Particularly interesting is the "About Us" page. Which mentions 837.35 Millions employees and locations including 63 colonies besides 160 countries. Another interesting information on the website is regarding David's configurable emotions. On David's page there are range of emotions shown which can be enabled or disabled as desired.
The idea is to give the audience enough insight to lure them in. People will come out of curiosity. Rather than pushing the product in their face. I'm sure this film would have been a success even without any of this. But this will only ensure that Internet will continue to dig this up and even after the premiere people will come back again and talk about it.
Such innovative marketing is unrivalled in the film industry (John Carter needed severe lessons in this regard).
What's left to see is, will this film deliver up to this insurmountable hype?
Prometheus is scheduled to release on 1st June in UK and 8th June in US. Make sure to come back for a review on 1st June.
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